What is a Digital Marketing Strategist?
A Complete Guide for Ecommerce and Online Business Owners
In today’s digital world, running an online store or business is not just about having a website or a few social media posts. It’s about knowing how to reach your audience, where to find them, and what message to send. And to do all this properly, you need a Digital Marketing Strategist.
Don’t worry, if you have never worked with one before. In this post, we will explain everything in simple words:
- Who is a digital marketing strategist?
- What do they do?
- Why do you need one for your business?
- How Ecom Solutions can help
Let’s dive in 👇
Who Are Digital Marketing Strategists?
The Role of Digital Marketing Strategists
As more businesses move away from traditional advertising methods like billboards and TV commercials, they are now focusing on digital platforms such as Google, Facebook, Instagram, and TikTok. Because of this shift, the need for digital marketing strategists has become stronger than ever.
A digital marketing strategist is someone who deeply understands how the online world works. These professionals stay updated with changes in online trends, tools, and platforms to help your brand stay visible and successful. Their job is not just about posting content—it’s about making sure every marketing step is planned and useful.
At Ecom Solutions, we believe that a well-thought-out strategy is what sets successful brands apart. That’s why hiring a digital marketing strategist is one of the smartest moves a business can make.
Why Should You Hire a Digital Marketing Strategist?
Staying Up-to-Date with Online Changes
The digital world keeps changing all the time. What worked a few months ago might not work today. Social media algorithms, SEO rules, and ad tools are always being updated.
A strategist keeps track of:
- Google’s search updates (SEO)
- Social platforms like Facebook, Instagram, TikTok, and YouTube
- Online ad systems like Google Ads and Meta Ads Manager
They use this knowledge to update your marketing plan regularly. This helps your business reach more people, get more website visitors, and increase your sales.
Helping Your Brand Reach More People
Having a website or social media profile is not enough to get noticed. Many other businesses are trying to get the same attention.
A strategist helps your brand stand out by:
- Selecting the right platforms where your customers spend their time
- Running ads that speak to your ideal audience
- Crafting clear and strong brand messages
- Guiding users from interest to purchase with smart marketing steps
With their help, your business can attract new customers and build a solid online presence.
Keeping Things Organized and On Time
Marketing has many moving parts such as content creation, design, ad management, and data tracking. It can become stressful without proper planning.
A strategist makes things easier by:
- Creating clear schedules and deadlines
- Planning content in advance
- Managing the budget and keeping campaigns within limits
- Helping teams work together smoothly
This helps your marketing run efficiently while you focus on growing your business.
Targeting the Right People
One of the biggest benefits of online marketing is the ability to reach the exact audience that you want.
Strategists use helpful tools like:
- Facebook Pixel
- Google Analytics
- Customer data and behavior patterns
- Retargeting systems
They study your customers’ age, location, interests, and online habits. Then they make sure your ads and messages are shown to the right people at the right time.
Supporting the Growth of Your Business
Marketing is not just about creating ads, actually it’s about helping your business grow. A digital marketing strategist supports that growth in many ways:
- Helping you launch new products successfully
- Expanding your business into new locations or markets
- Building repeat customer systems
- Planning for long-term income and performance goals
With each marketing step, your business becomes stronger and more stable.
What Does a Digital Marketing Strategist Do?
Let’s take a closer look at some of their main tasks:
Market Research and Competitor Analysis
Before any campaign starts, a strategist does research to understand the market. They look at:
- What your competitors are doing
- What your target customers are looking for
- What trends are growing in your industry
This research helps make smart decisions instead of guesses.
Planning Content the Right Way
Good content is important, but it must be planned correctly.
A strategist will:
- Plan what type of content to create (blogs, videos, emails, ads)
- Match the content style to your brand’s voice
- Organize content based on where your customers are in their journey (just discovering you, thinking of buying, or ready to purchase)
This ensures that each piece of content serves a purpose and drives action.
Improving Your Search Rankings
If people can’t find your business on search engines like Google, then they might never become your customer.
That’s why a strategist manages:
- Keyword research (what people are searching for)
- On-page SEO (page titles, descriptions, headings)
- Link-building (getting links from other websites)
- Paid search ads like Google Ads
This helps improve both free and paid traffic to your site.
Managing Social Media the Smart Way
Social media isn’t just for sharing photos or posts. It’s a powerful marketing tool, if used properly.
A strategist will:
- Choose the best platforms for your target audience (e.g., Instagram, LinkedIn, TikTok)
- Balance free content and paid promotions
- Post at the best times for engagement
- Review what’s working and make changes based on results
This leads to stronger relationships with your followers and higher sales.
Email Marketing That Converts
Emails are still one of the best ways to reach customers and make sales.
A strategist plans:
- Different email types for different groups (new visitors, regular buyers, VIPs)
- Automated email flows (welcome series, cart reminders, product updates)
- Regular reviews of open rates and click-throughs
They use this data to make improvements that lead to better results.
Work with a Digital Marketing Expert at Ecom Solutions
Your digital marketing becomes focused, clear, and effective when you have a skilled strategist on your team. You can stop guessing and start growing.
At Ecom Solutions, we offer:
- Professional strategy planning
- Creative content creation
- Careful data analysis
- Tools that work with your goals
We help online stores and service businesses grow faster and smarter. We are ready to help whether you want to launch a new Shopify store, get more visitors to your WordPress site, or improve your ad performance.
Let’s Grow Together
Ready to take your business to the next level with better marketing?
👉 Contact Ecom Solutions today
Let’s build a plan that brings real results, not just clicks.
Frequently Asked Questions (FAQs)
A digital marketing strategist builds smart plans to help a business grow online. This includes improving search rankings, planning social media posts, setting up ads, and organizing email campaigns to attract more customers.
Hiring a strategist brings clarity and direction to online marketing. Instead of guessing what might work, businesses get a clear path that saves time, avoids mistakes, and brings better results.
With the right strategy, more people start noticing the store, traffic increases, and visitors become paying customers. A strategist also helps bring back repeat buyers through planned email flows and retargeting ads.
Strong knowledge of SEO, paid advertising platforms like Google Ads or Facebook Ads, content planning, and data analysis tools like Google Analytics are all important. Understanding customer behavior is also key.
A strategist focuses on long-term planning and big-picture goals. A marketing manager usually handles the day-to-day tasks, like publishing posts or managing ad budgets. Both roles are important but have different focuses.
Yes, SEO is usually a big part of the job. From choosing the right keywords to improving content, fixing technical issues, and earning backlinks — all these help bring in free, organic traffic from search engines.
It helps to look at case studies, check client reviews, and have a quick conversation about your business goals. A good strategist understands what matters most to your brand and offers clear steps to move forward.